VIAVerified Insured Accountable

Privacy Policy

Last updated: 15 February 2026

VIA (“Verified Insured Accountable”, “we”, “us”, “our”) is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you use our website and services.

Information we collect

When you apply to become a VIA member, we collect your business name, personal name, trade, business address, phone number, email address, and website. We also collect publicly available information from Companies House, trade accreditation registers, and your online presence as part of our verification process.

When you visit our website, we may collect technical data including your IP address, browser type, and pages visited through cookies and similar technologies.

How we use your information

We use your information to verify your business details, create and maintain your VIA profile, process payments, communicate with you about your membership, and improve our services. We display verified business information on your public VIA profile, which is the core purpose of our service.

Data sharing

We do not sell your personal data to third parties. We may share your information with payment processors (Stripe) to handle billing, and we display your verified business details publicly on your VIA profile. We may also share data where required by law.

Data retention

We retain your data for as long as your VIA membership is active. If you cancel your membership, we will remove your public profile within 30 days and delete your personal data within 90 days, unless we are required by law to retain it.

Your rights

Under UK GDPR, you have the right to access, correct, or delete your personal data. You can also object to processing or request data portability. To exercise any of these rights, contact us at hello@viacheck.co.uk.

Cookies

We use essential cookies to keep the website functioning and analytics cookies to understand how visitors use our site. You can manage cookie preferences through your browser settings.

Contact

If you have questions about this privacy policy, contact us at hello@viacheck.co.uk.