VIAVerified Insured Accountable

Is your tradesperson
who they say they are?

Anyone can build a website and claim to be local, insured, and qualified. VIA independently verifies that tradespeople are who they say they are, based where they claim to be, and hold the credentials they advertise.

£3.5bnlost to rogue traders yearly
42%of online reviews are estimated fake
55%can't spot a cowboy trader
VIA
Morgan & Sons Roofing
Cardiff, South WalesVIA0042
Local address confirmed
Insurance verified
Digital footprint checked
Public records reviewed
VIA member since January 2026

How it works

Check in seconds

1

Spot the Badge

See the VIA badge on a van, website, or marketing material.

2

Search Company

Type the company name or VIA number into our verification tool.

3

Checked or Not

Instantly see whether the business has been checked.

Why it matters

Anyone can put anything online.
VIA checks what's actually true.

When a tradesperson is VIA checked, it means we've independently audited the claims they make about their business. Every VIA member has been checked across the following:

Address & locality

Confirmed as a genuine operating address. Not a virtual office, PO box, or registered address in a different area.

Insurance & accreditations

Public liability cover verified. Gas Safe, NICEIC, FENSA and other certifications checked against official registers.

Digital footprint

Website, socials, and reviews all checked for consistency and genuine business activity.

Contact & public records

Phone number confirmed as genuine and not a virtual local number. All public records checked.

Guides and advice

Protect yourself before you hire

For tradespeople

Verified. Insured. Accountable.

You do the work. VIA proves the rest. Give customers independent proof that everything you claim about your business is actually true.

Apply now